Aleph x Baku Flames Host Exclusive Leaders Lounge

Aleph, a global network of digital experts innovating at the intersection of media, payments, and education, and the Baku Flames International Festival of Creativity and Effectiveness, Azerbaijan’s most active creative and marketing community, co-hosted the exclusive ‘Year-End Leaders Lounge’. The event brought together industry leaders to unveil the highly anticipated 2026 Baku Flames Festival theme: “Human After All”.

Agency leaders, brand marketers, and industry experts reunited for a forward-looking conversation on the digital landscape for 2026. Discussions focused on key market shifts, opportunities, and trends expected to shape the new year, as well as the evolution of agency-brand collaboration necessary to drive success. A highlight was a special presentation on TikTok, where Aleph serves as the official reseller in Azerbaijan, demonstrating how to fuel business results with native creativity and digital culture.

“When we created Baku Flames, we never saw it as just an awards show or a festival. From day one, our ambition was bigger. We wanted to grow our region, elevate our brands, agencies, creatives, and most importantly, our own talents. We wanted to give them a stage, a seat at the jury chair, and the confidence to shine. Today, as we collaborate with major holdings and global brands and host the year-end Industry Leaders Gathering together with Aleph, that original vision feels more real than ever”, affirms Orkhan Karim, Co-founder and Chairman of Baku Flames.

Tural Karimov, Managing Director at Aleph Azerbaijan, commented on the event’s success: “Our goal with this event was to bring the leaders in marketing together and create a meaningful space to reflect on what truly matters for 2026. The meeting wasn't just about slides or data; it was about the collision of people, ideas, and bold collaboration. This is more than a presentation - it is a strategic dialogue designed to move our entire industry forward. We aren't just watching the future of marketing happen; together with our partners, we are the ones architecting it”.

Beyond the insights, the event successfully sparked new connections and bold ideas through interactive experiences and peer-to-peer dialogue. Aleph and Baku Flames are dedicated to pushing the boundaries of the local advertising landscape. Guest feedback confirms that Azerbaijan’s market is ready for a new standard of leadership, making the continuation of these high-impact gatherings an absolute necessity.